Way Back When
In 1970, while working at Carl Ally Advertising on Madison Ave. in
New York City, I took a course at The School Of Visual Arts. The
course, "A WIDE TIE DOESN'T MAKE YOU AN ART DIRECTOR "
was a writing workshop which showed us (in glaring detail) that
dressing hip and using ad age jargon was not enough to guarantee
success.
The key to a successful ad campaign is understanding that the creative
process cannot evolve unless you effectively communicate with your
client.
Bill Tremper
